To practice creating brand books, I updated an entire 28-page brand book for Aiwo. Among other things, I simplified the overall look of the brand, removed colors, and redundant variants, and also made some new visuals. I updated the font alignments, and colors, and fine-tuned the illustrations
(that were not originally done by me). I created more multi-usable backgrounds, examples of social media posts, sound, image guidelines, etc. All this was done to support the marketing team, make their life easier, and enhance the look and feel of the brand. Especially to make the color of the brand more distinct.
